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Chapter 1 Executive Summary
- Scope and Methodology
- Market in Perspective
- Women's Lingerie Weathering The Storm
- U.S. companies in the market
- Slow and steady growth After Poor 2008
- Influencing the Market
- Luxury segment has grown, but Faces Slowdown
- Economic, housing, oil prices and inflation are a drag
- Online Sales Grow Despite the difficult Economy
- Internet is for shopping and research
- Training Retail Consolidation
- Innerwear as Outerwear
- Innerwear for Teens a growth industry
- Growth in Sexy Lingerie and Adult Novelties
- Plus-Size Lingerie Still Going Strong
- Clothes for expectant mothers, mastectomy
- Sustainable Undies Part of an environmentally friendly movement
- The competitive situation: War on Victoria's Secret
- Limited Brands / Victoria's Secret: Sales Down at Retailing Giant
- Maidenform: Sales of $ 417 million in Everyday Undies
- Hanesbrands: Net sales of 4.5 billion U.S. dollars in 2007
- Warnaco: Net Revenues Approach $ 1.9 billion in 2007
- Fruit of the Loom: Net sales almost 1 billion U.S. dollars in 2007
- Manufacture, distribution and retailing
- Garment industry is concentrated
- Continued Trend toward overseas manufacturing
- The globalization of the apparel retail
- Apparel Retail Channels: Department Stores Still # 1 Choice for Women
- General Merchandisers still dominant
- Key Intimate Apparel Retailers
- Wal-Mart: bad times are good
- Target: Chip Chic
- JCPenney: Updating and Upscaling
- Victoria's Secret: Competitors Take a Bite Out of Profits
- Frederick's Of Hollywood: Back From Bankruptcy
- Consumers: What do women want?
- One third of women shop in department stores
- Price is important that women of all ages
- Affluent Women Are Cost-Conscious Too
- Younger Women Want Style, Older Women Want Comfort and price —
- Where do they shop?
- Playtex Bras Preferred for Comfort and Durability
- Olga Bras command the highest brand loyalty
- Liz Claiborne Panties Rank Highest in Brand Loyalty
- Donna Karan # 1 for Fashion and Non-Essential Purchases
- Opportunities
- Creating a Dynamic Retail Experience
- E-commerce will grow slower but still impressive rate
- Further growth of Plus-Size Apparel
- Strong growth in 2012 from sustainable clothing
- Good corporate citizens will be rewarded
- Smart textiles, wearable technology and Smart Bras
Chapter 2 The Market
- Highlights
- Market parameters
- Methodology
- Categories and Segments
- Clothing Essentials
- Sexy Lingerie
- Sales and Retail
- Channels
- Retail Channels
- Mass Retail
- Specialty Retail
- Branded Merchandise
- The Consumer
- A Brief History of Women's Intimate Apparel
- Who wears bras?
- Why Go Bra-less?
- Ways of Wearing (and Not Wearing) Underwear
- Lingerie Product Definitions
- Bras
- Panties
- Shapewear
- Other Intimate Apparel Terms
- Types of tissue
- Market Size and Growth Pact
- Market in Perspective
- U.S. Apparel Sales Down in 2008 …
- … After modest growth in 2007
- Women's Lingerie Weathering The Storm
- U.S. companies in the market
- U.S. Production Down
- Projected sales of 11 billion U.S. dollars by 2013
- Factors that affect Future Growth
- Luxury segment has grown, but Faces Slowdown
- Impact of the national economy, housing, Oil prices, inflation
- Declining real estate prices for consumers feel poorer
- Rising Consumer Price Index is bad news
- Consumer Confidence Down
- Consumers Postponing Purchases
- Online activities are a Boon not a threat
- Online Sales Grow Despite the difficult economic situation
- Online Sales of Women's Intimate Apparel also grows
- Top Destinations for Women's website Apparel Shoppers
- Victoria's Secret Top Apparel Retailers on the Web
- Internet is for purchasing decisions 411
For more information, please visit:
href = "http://www.aarkstore.com/reports/US-Market-for-Women-s-Intimate-Apparel-12984.html"> http://www.aarkstore.com/reports/US-Market- for-women-s-Intimate Apparel-12984.html
About the Author:
Aarkstore Enterprise is a leading provider of business and financial information and solutions worldwide. We specialize in providing online market business information on market research reports, books, magazines, conference at competitive prices, and strive to provide excellent and innovative service to our customers. Our customers include more than 700 leading financial institutions, professional service firms, consulting, law and accounting firms and other corporations throughout the world.
Article Source: ArticlesBase.com – U.S. Market for Women’s Intimate Apparel
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